The more advanced Google becomes, the more SEO feels like a bonus for getting marketing & webdev right.— Rand Fishkin (@randfish) June 16, 2013
the seo game has changed
Gone are the days of fixing a few pages on your website, writing some content, buying some links, and boom, you have a SEO strategy and tons of traffic. Today's modern SEOs know that search engine optimization is about aligning your other marketing efforts in a consistent manner that supports your organic search efforts. At 323 Marketing, we know how to craft a SEO strategy that will continue to produce results in an ever-changing world.
What Does it take to rank?
Setting up your webpages to be optimized towards the right keywords and making sure that the search engines can reach all of your pages. There are many technical elements that go into this but site architecture is much more of a science than an art.
Developing a strategy to organically gain links to your website. This is still the most important part of Google's algorithm, but also the most difficult part.
Creating quality, engaging, and most importantly strategic content to drive users to your website. This is the artistic part of the process. Creating both upper funnel and lower funnel content to capture users in all stages of the purchase process.
You can think of SEO as a stool with 3 legs. Then you can think of the seat as the strategy. That is what makes us different. Not only do we know what it takes to rank a website, but we know the strategies to unite all 3 of these disciplines. We also know how all of your other marketing efforts can integrate into and promote these methods in order to craft an amazing SEO strategy for your business.
What We Do
- Full Website Audit
- Link Building
- Consulting Services
- On-Site SEO Best Practices
- Content Creation
- Press Releases
- Competitive Landscape Analysis
- Keyword Research
- Local SEO
- All White Hat Strategies
- Social Media Integration
- Landing Page Optimization
- Professional SEO Tools
- Detailed Reporting and Scorecards
All of our SEO audits, reports, and consulting services are well thought out and involve only white hat SEO best practices. Not only do we help you with the basics, but we come up with long term sustainable SEO strategies so that your website continues to perform well in the organic results not only for this month, but for years to come. This type of work takes time and success is typically seen gradually so that your website does not get caught flat footed when the search engines tweak their algorithms.
What we don't do
We cannot guarantee a #1 ranking on Google for a specific keyword or set of keywords. We cannot offer our level of services for an eye catching price like $99 a month.
Our #1 priority is to help your business reach its goals. Ranking #1 on a certain keyword really depends on how competitive that keyword is. So while some firms could offer you a #1 ranking on a certain term, it will often not be very competitive, and therefore be of low value to your business. It would often be better (and require more work) to rank #3 on a competitive keyword that will drive actual leads to your business.
The price of our SEO services of course varies based on type of services requested, as well as the size of the business we are working with. We offer project based pricing, consulting contracts, as well as monthly hands on services.
A typical client's monthly contract will fall somewhere between the $2k - $5k a month range. Now, if you are a mom and pop shop selling cupcakes in Irvine, we have services for significantly less. If you are amazon.com, the cost would be significantly higher. But the above range is what our typical client can expect.
We are in your backyard
We are based in the tech center of Orange County which if you didn't already know is Irvine, CA. That means we are more than likely just a short drive to your office and are excited to meet you in person to discuss how we can play a role in making your business more successful.